Our Mission is to Empower
We are here to build the next generation of coffee connoisseurs around the world
SPECIALTY COFFEE IS A RAPIDLY GROWING INDUSTRY
In the last year alone, the coffee industry netted a whopping 50 billion dollars in the US, and those numbers continue to increase. It is considered the second most sought after resource in the entire world and about 500 billion cups of coffee are consumed every year.
COFFEE HAS A HIGH MARGIN OF PROFITABILITY
Independent Coffee shops are at an increasing profit margin of 20% per year. Coffee has a profit margin that is 3 times greater than the investment, and its demand continues to rise.
60% OF COFFEE SHOPS CLOSE AFTER THEIR FIRST YEAR
Although the industry is highly profitable and quickly growing, the gap between consumer and craft has continued to widen. There are limited programs built to help individuals in their coffee pursuits, leading many to waste precious resources without guidance.
WE WANT TO SEE YOU SUCCEED
Ferocity was created to build the next wave of coffee culture by removing any barriers in the way of your success. That includes education, program development and guidance through every step of the process. We’re here to provide you all of the tools to feel strong and confident in your coffee journey.
Our dream is to see a coffee culture that includes everyone. We want to see people from every background, gender identity and culture be given the tools to be financially successful in a booming industry. We want to inspire a new generation that brings the Ferocity to specialty coffee by making it their own.
The Founder
Coffee has been a massive part of Violet's story since she was 16 years old. She's managed some of the biggest coffee shops in Central Florida, trained over 100 baristas, and participated in competitions with other coffee professionals.
On Valentine's Day 2023, she was fired without notice by her employers of 2 years. In spite of this, she decided to take matters into her own hands with the support of her community to turn the situation around
Violet now uses coffee as a tool for advocacy for queer people and trans women, loudly speaking up about our responsibility as a community to work together, as the attack on trans rights continues. Her goal is to create a world where trans people and drag performers have a future where they're paid fairly and are fully supported. She believes that the first step in that process is to create accessibility for everyone that wants to be involved in the coffee industry.
